Identification of consumers’ preferences when their choices are unobservable
✍ Scribed by Rosa L. Matzkin
- Book ID
- 105866391
- Publisher
- Springer
- Year
- 2005
- Tongue
- English
- Weight
- 192 KB
- Volume
- 26
- Category
- Article
- ISSN
- 0938-2259
No coin nor oath required. For personal study only.
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The authors assumed that automatic preferences based on lowerorder affective processes have a greater impact on choice when people focus on their affective response to choice options (affective focus) than when they try to find reasons for their preferences (cognitive focus). They further supposed t
## Abstract This program of research examined the hypothesis that moods are most likely to be used as a source of information in making evaluations and choices when consumers both focus on their moods (i.e., acknowledge and pay attention to their feelings) and perceive that moods are a relevant sou