Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and a
Idea Searching for Design: How to Research and Develop Design Concepts
โ Scribed by David Bramston; YeLi
- Publisher
- Fairchild Books; Bloomsbury
- Year
- 2016
- Tongue
- English
- Leaves
- 287
- Series
- Basics Product Design
- Edition
- 2nd
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Synopsis
The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.
The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas.
โฆ Table of Contents
Introduction
Chapter 1
Just Imagine if it were Possible
Absorb
Thoughts
Observations
Chapter 2
Thinking Differently
Understanding
Profiles
Themes
Chapter 3
Experimental Beauty
Materials
Exploration
Communication
Chapter 4
Sensory Perceptions
Sensory
Added values
Conflicts
Chapter 5
Adopting Responsibility
Sustainability
Tinkering
Inspirational
Chapter 6
Evolving the Reality
Blue sky
Project briefs
Conclusion
Glossary
Bibliography
Contacts
Credits
Acknowledgments
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