“I” Seek Pleasures and “We” Avoid Pains: The Role of Self‐Regulatory Goals in Information Processing and Persuasion

✍ Scribed by Aaker, Jennifer L.; Lee, Angela Y.

• Book ID: 120227623
• Publisher: University of Chicago Press
• Year: 2001
• Tongue: English
• Weight: 185 KB
• Volume: 28
• Category: Article
• ISSN: 0093-5301
• DOI: 10.1086/321946