Health communications to older americans
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Sharyn M. Sutton; Ellen J. Eisner; John Burklow
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Article
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1994
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John Wiley and Sons
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English
โ 551 KB
Background. Focus groups conducted by the National Cancer Institute in 1990 revealed that a multitude of fears, anxieties, and negative perceptions underlie the attitudes and behaviors of older Americans with respect to cancer. This central finding suggested that a communications approach aimed at e