𝔖 Bobbio Scriptorium
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Humor as camouflage of televised violence

✍ Scribed by WJ Potter; R Warren


Book ID
109011008
Publisher
John Wiley and Sons
Year
1998
Tongue
English
Weight
112 KB
Volume
48
Category
Article
ISSN
0021-9916

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This study examined the eects of programme context on the memory of humorous television advertisements among a youth sample aged 16 to 18 years. Additionally, the relationship between the enjoyment and involvement properties of the programme and memory for advertisements were investigated. An experi