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exhortation to businessfolk, and retailers who run loyalty card schemes certainly follow that command. In return for vouchers linked to the sales value of purchases, they collate and track participants' preferences and patterns.Added information such as their address enables retailers to do some sophisticated segmenting and profiling of these individuals, households and neighbourhoods.
Nectar is a multi-retailer scheme run by Loyalty Management UK.Among others, the Sainsbury's supermarket chain and oil firm BP are members.As a result, the operator claims its card is present in half of British households. It refused to discuss the infosecurity of the resulting customer data for this article; UK retailers with in-house loyalty cards were similarly unwilling.
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