This brilliant book is destined to become a literary classic of the higest regards. This is deep psychological marketing at its best. How would you like to know what emotion to tap in your sales copy that will double your sales? Or what about the most effective way to start your sales letter? How about a money phrase that I have personally used to increase my sales by 20%? It's all packed into this power house of a book.
This book goes far beyond just direct mail marketing, which frankly I have little interest in, and taps into something much deeper: the human. Ben shows you how the basic marketing principles on how to exploit human nature go all the way back to Jesus Christ and the Bible. He goes on to make the point that the basic laws of marketing have existed for over 2,000 years and that they will never change because they are based on needs and desires of humans.
This flies in the face of college courses that teach culture diversity and that we are all different. Nonsense! Ben shows the doorway to what we all have in common, and then drives a Mac truck right through it with the sample sales copy he provides you. You simply adapt his sales copy to your needs and be prepared to start handling all the orders that come rolling in. Every master marketer needs to have this book.
From the author of [[ASIN:1432729543 Internet Marketing
