<p><b>A fully revised and updated 8th edition of the highly renowned international bestseller</b></p> <p>The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.</p> <p><i>Marketin
How to Plan Profitable, WOW-Factor Galas
- Publisher
- Jossey-Bass
- Year
- 2013
- Tongue
- English
- Leaves
- 61
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Synopsis
Originally published by Stevenson, Inc., this practical resource features dozens of ideas on how to plan effective, profitable, wow-factor galas, including:
- Essential first steps for successful galas
- Tips for budget planning and cost-conscious measures
- Volunteer and board member involvement
- Revenue-boosting ideas
- Event publicity and promotion
- Ways to maximize attendance
- Effective live and silent auctions
- Event checklists
- Budget estimations
- Leadership
- Preview parties
- Chairperson responsibilities
- Engaging the wealthy
- Ticket sales strategies
- Venue selection
- Assessment forms
- Volunteer committees
- Online promotion
- Event security
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
Content:
Chapter 1 Essential First Steps (pages 4โ7):
Chapter 2 Budgeting & Cost?Conscious Advice (pages 8โ15):
Chapter 3 Volunteer & Board Involvement (pages 16โ23):
Chapter 4 Revenue: Gala Sponsorships (pages 24โ29):
Chapter 5 Publicizing Your Gala, Creating Buzz (pages 30โ34):
Chapter 6 Revenue: Maximizing Attendance, Ticket Sales (pages 35โ41):
Chapter 7 Revenue: Making the Most of Live, Silent Auctions (pages 42โ48):
Chapter 8 Creating a Crowd?Pleasing Experience (pages 49โ57):
Chapter 9 Post?Event & Evaluation Procedures (pages 58โ61):
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