How to Manage Your Global Reputation

✍ Scribed by Michael Morley

• Year: 2002
• Tongue: English
• Leaves: 241
• Edition: 2nd
• Category: Library

✦ Synopsis

This is an updated and revised edition of the author's successful and ground-breaking book on international public relations and global reputation. Michael Morley provides a comprehensive overview to protecting and promoting your global reputation. With fresh case studies illustrating best and worst practice, he explains why protecting your corporate reputation makes a vital contribution to the survival and success of the corporation.

✦ Table of Contents

Cover......Page 1
Contents......Page 6
Preface......Page 8
Acknowledgements......Page 10
Foreword......Page 12
1 The global village – it’s here......Page 14
2 Corporate reputation......Page 23
3 Corporate reputation management......Page 30
4 The global voice......Page 41
5 Think global, act local......Page 48
6 The barriers......Page 56
7 The specialization of international public relations......Page 68
8 Issues identification and management......Page 94
9 Crisis and catastrophe communications......Page 107
10 Public affairs......Page 138
11 Sponsorship? Philanthropy? Or promotion?......Page 152
12 The Internet: medium, message, PR tool, manager......Page 173
13 The infrastructure of your organization......Page 189
14 The public relations agency......Page 205
15 Research......Page 217
B......Page 231
C......Page 232
E......Page 233
H......Page 234
K......Page 235
M......Page 236
P......Page 237
S......Page 238
T......Page 239
W......Page 240
Z......Page 241