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How to Influence the Brand Attitude of the Audience by Micro-Films

✍ Scribed by Yu, Hueiju; Chang, Yu-Ting


Book ID
126512473
Publisher
Haworth Press Inc
Year
2013
Tongue
English
Weight
295 KB
Volume
19
Category
Article
ISSN
1049-6491

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## Abstract In order to examine audience effects when viewing firmed violence, 5 to 6 year old pre‐school boys who had been rated as submissive by their teachers watched an aggressive or a neutral movie either alone, accompanied by another submissive classmate, or a dominant one. Subsequent aggress