How to Grow Your Business Without Spending a Single Cent

✍ Scribed by Justin Herald

• Year: 2006
• Tongue: English
• Leaves: 163
• Category: Library

✦ Synopsis

In Justin Herald's straightforward and confident style, this book describes how the author turned $50 into a $25-million business in seven years without ever going into debt or borrowing money—and without a business degree. Aspiring entrepreneurs are shown Herald's secrets, which include creative, innovative, and inexpensive marketing ideas that harness the power of branding in order to showcase innovative products and services.

✦ Table of Contents

Title page......Page 1
Contents......Page 4
1 Introduction Finding your point......Page 6
2 Attracting media attention for free......Page 25
3 Using your customers to grow your business costs nothing......Page 39
4 Understanding what the customer wants costs nothing......Page 54
5 The three most important ingredients of any business: (1) service (2) service (3) SERVICE......Page 70
6 Keep an eye on your expenses each week......Page 85
7 Forming strategic alliances costs nothing......Page 97
8 Building your business is all about building relationships......Page 111
9 Call in favours; Ask for advice......Page 125
10 Aim for success outside your business......Page 139
Conclusion......Page 155
Other resources......Page 160