How to Generate Great Ideas

✍ Scribed by Barrie Hawkins

• Year: 2000
• Tongue: English
• Leaves: 108
• Category: Library

✦ Synopsis

Every achievement begins with an idea - for a new product, a new process or a new marketing campaign. Any organization needs new ideas to maintain a competitive edge and keep growing in a crowded market place. This work shows how employers at any level of an organization can come up with new ideas and learn how to develop them. The author reveals the techniques and methods to improve the ability to generate ideas.

✦ Table of Contents

Cover......Page 1
Preliminaries......Page 2
contents......Page 6
introduction......Page 8
1 tuning in......Page 10
focusing......Page 12
2 you......Page 13
ideas generation byword......Page 15
other people......Page 16
a potential ideas generation killer......Page 17
3 clear out thinking constrictions......Page 19
conformity......Page 20
fear of looking foolish......Page 21
passivity......Page 22
visualization......Page 25
deadlines......Page 27
get away......Page 28
play with the environment......Page 29
push out negative influences......Page 31
5 brainstorming: setting up......Page 34
who will be in your gang?......Page 35
organizer......Page 36
who is suited for what role?......Page 37
break them down......Page 39
pick and mix......Page 40
breaking the ice......Page 41
tools......Page 43
space......Page 44
no negative comments......Page 45
keep up the momentum......Page 46
generate ideas about ideas......Page 47
topics......Page 48
the warm-up......Page 49
props......Page 52
prizes......Page 53
team identification......Page 54
human beings......Page 56
where did you buy this book?......Page 58
reading time......Page 60
the directory......Page 61
your log book......Page 62
can you be a bandit?......Page 64
use the dreaded F word......Page 66
8 brainstorming: turning up the heat......Page 68
booster techniques......Page 69
BT2: musical chairs......Page 70
BT4: play with the words......Page 71
BT6: sequence brainstorming......Page 72
BT7: surprise them......Page 73
crystal ball gazing......Page 75
non-existent problems......Page 77
wishful thinking......Page 79
a gigantic leap in your thinking......Page 80
face masks......Page 81
morphology strips......Page 83
mind mapping......Page 87
programmed mind mapping......Page 88
forced connections......Page 89
the wallpaper technique......Page 90
analogy......Page 91
small solutions......Page 92
your hero......Page 93
11 is it any good?......Page 95
what are your goals?......Page 96
how feasible is it?......Page 97
some techniques......Page 98
another use for a mind map......Page 99
the human factor......Page 100
12 successful thinking......Page 102
perseverance......Page 104
the unspoken factor......Page 105
Visit Kogan Page on-line......Page 108