How to Do Critical Discourse Analysis: A Multimodal Introduction

✍ Scribed by David Machin, Andrea Mayr

Publisher: SAGE Publications Ltd
Year: 2012
Tongue: English
Leaves: 242
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Using a multimodal approach –graphic, vocal, written – How to do Critical Discourse Analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. Authors David Machin and Andrea Mayr draw on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices.

✦ Subjects

Communication;Words, Language & Grammar;Reference;Linguistics;Words, Language & Grammar;Reference;Journalism & Nonfiction;Writing;Writing, Research & Publishing Guides;Reference;Communication & Media Studies;Social Sciences;Politics & Social Sciences;Research;Social Sciences;Politics & Social Sciences;Linguistics;Humanities;New, Used & Rental Textbooks;Specialty Boutique;Social Sciences;Anthropology;Archaeology;Criminology;Gay & Lesbian Studies;Gender Studies;Geography;Military Sciences;Politica

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