Despite 40 years of debate on international marketing strategy standardization vs adaptation, extant empirical research is too fragmented to yield clear insights. Based on an integrative analysis of 36 studies centering around strategy standardization/adaptation, its antecedents, and performance out
β¦ LIBER β¦
How strong is the global integration of emerging market regions? An empirical assessment
β Scribed by Khaled Guesmi; Duc Khuong Nguyen
- Book ID
- 116424341
- Publisher
- Elsevier Science
- Year
- 2011
- Tongue
- English
- Weight
- 529 KB
- Volume
- 28
- Category
- Article
- ISSN
- 0264-9993
No coin nor oath required. For personal study only.
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