How small change makes a big difference
β Scribed by Flintoft, Louisa
- Book ID
- 109952644
- Publisher
- Nature Publishing Group
- Year
- 2007
- Tongue
- English
- Weight
- 508 KB
- Volume
- 8
- Category
- Article
- ISSN
- 1471-0056
- DOI
- 10.1038/nrg2180
No coin nor oath required. For personal study only.
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SUMMARY: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new p