✦ LIBER ✦
How should a company respond to a product harm crisis? The role of corporate reputation and consumer-based cues
✍ Scribed by Daniel Laufer; W. Timothy Coombs
- Book ID
- 116331397
- Publisher
- Elsevier Science
- Year
- 2006
- Tongue
- English
- Weight
- 111 KB
- Volume
- 49
- Category
- Article
- ISSN
- 0007-6813
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