✦ LIBER ✦
How Public-Issue-Promoted and Revenue-Related Types of Social Marketing Influence Customer-Perceived Value in Taiwan's Banking Industry
✍ Scribed by Chang, Hong-Sheng; Chen, Tser-Yieth; Tseng, Chien-Ming
- Book ID
- 126664899
- Publisher
- Haworth Press Inc
- Year
- 2008
- Tongue
- English
- Weight
- 154 KB
- Volume
- 21
- Category
- Article
- ISSN
- 0896-1530
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