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How New Product Introductions Affect Sales Management Strategy: The Impact of Type of “Newness” of the New Product

✍ Scribed by Kamel Micheal; Linda Rochford; Thomas R. Wotruba


Book ID
110690826
Publisher
John Wiley and Sons
Year
2003
Tongue
English
Weight
159 KB
Volume
20
Category
Article
ISSN
0737-6782

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