How motivation, opportunity and ability can drive online airline ticket purchases

✍ Scribed by Enrique Bigné; Blanca Hernández; Carla Ruiz; Luisa Andreu

• Book ID: 116596777
• Publisher: Elsevier Science
• Year: 2010
• Tongue: English
• Weight: 135 KB
• Volume: 16
• Category: Article
• ISSN: 0969-6997
• DOI: 10.1016/j.jairtraman.2010.05.004