✦ LIBER ✦

How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era"

✍ Scribed by Ronald A. Fullerton

Book ID: 121730373
Publisher: American Marketing Association
Year: 1988
Tongue: English
Weight: 713 KB
Volume: 52
Category: Article
ISSN: 0022-2429
DOI: 10.2307/1251689

No coin nor oath required. For personal study only.

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