How Meaning Is Given to Rating Scales: The Effects of Response Language on Category Activation

✍ Scribed by Katherine M. Gannon; Thomas M. Ostrom

• Book ID: 115623801
• Publisher: Elsevier Science
• Year: 1996
• Tongue: English
• Weight: 144 KB
• Volume: 32
• Category: Article
• ISSN: 0022-1031
• DOI: 10.1006/jesp.1996.0016