How Many and What Kind? The Role of Strategic Orientation in New Product Ideation

✍ Scribed by Jelena Spanjol; William J. Qualls; José Antonio Rosa

• Book ID: 109165344
• Publisher: John Wiley and Sons
• Year: 2011
• Tongue: English
• Weight: 164 KB
• Volume: 28
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1111/j.1540-5885.2010.00794.x