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How impulsivity affects consumer decision-making in e-commerce

✍ Scribed by Yu-Feng Huang; Feng-Yang Kuo


Book ID
119235540
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
481 KB
Volume
11
Category
Article
ISSN
1567-4223

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It is very important that e-commerce practitioners leverage the technological power (e.g., information control) of the Internet in order to provide consumers with the information they need to make purchasing decisions. In this study, it is hypothesized that, to improve decision-making quality, the d