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How ICT shifts the power balance of tourism distribution channels

โœ Scribed by Carmen Berne; Margarita Garcia-Gonzalez; Jose Mugica

Book ID
116920822
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
258 KB
Volume
33
Category
Article
ISSN
0261-5177

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## Abstract Given that distribution agents who wish to maximize longโ€term business profits should not only attract new consumers but also keep them loyal, this study analyses the variables that determine the consumer's loyalty to distribution agents for tourism. Although retailers in the service in