How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings

✍ Scribed by David M. Woisetschläger; Patrick Lentz; Heiner Evanschitzky

• Book ID: 116618740
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 229 KB
• Volume: 64
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2010.10.007