How focused identities can help brands navigate a changing media landscape

✍ Scribed by S. Adam Brasel

• Book ID: 116331785
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 391 KB
• Volume: 55
• Category: Article
• ISSN: 0007-6813
• DOI: 10.1016/j.bushor.2012.01.005