How European companies control marketing decisions abroad. Jacques Picard, Assistant Professor, University of Montreal. Abstract from Columbia Journal of World Business, Summer 1977, p. 113

• Book ID: 112220957
• Publisher: Wiley (John Wiley & Sons)
• Year: 1978
• Weight: 171 KB
• Volume: 20
• Category: Article
• ISSN: 0020-6652
• DOI: 10.1002/tie.5060200106