How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands

✍ Scribed by Miller, Felicia M.; Allen, Chris T.

• Book ID: 119291942
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 342 KB
• Volume: 22
• Category: Article
• ISSN: 1057-7408
• DOI: 10.1016/j.jcps.2011.11.001