✦ LIBER ✦
How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?
✍ Scribed by Hofstetter, Reto; Miller, Klaus M.; Krohmer, Harley; Zhang, Z. John
- Book ID
- 121310734
- Publisher
- John Wiley and Sons
- Year
- 2013
- Tongue
- English
- Weight
- 130 KB
- Volume
- 30
- Category
- Article
- ISSN
- 0737-6782
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