Competition between brand-name and gener
✍
Ying Kong
📂
Article
📅
2009
🏛
John Wiley and Sons
🌐
English
⚖ 397 KB
## Abstract The objective of this paper is to provide two‐stage game models explaining the ‘Generic Competition Paradox’ that demonstrates an increase of brand‐name drug price in response to generic entry. Under the assumption that there are two groups of consumers who are segmented by their insura