How designers and buyers evaluate products
β Scribed by James F. Wolter; Frank R. Bacon; Dale F. Duhan; R.Dale Wilson
- Book ID
- 107765770
- Publisher
- Elsevier Science
- Year
- 1989
- Tongue
- English
- Weight
- 1001 KB
- Volume
- 18
- Category
- Article
- ISSN
- 0019-8501
No coin nor oath required. For personal study only.
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## Abstract This article investigates the following propositions: a useful approach for building an organizationalβbuyingβbehavior taxonomy might begin with classifying how buyers frame purchasing problems followed by how such frames affect subsequent perceptions and actions in the decision process
## Despite large increases in the number of new consumer product introductions, little attention has been paid to the integral role of the buyer intermediary. Although previous research by the authors has confirmed various hypotheses on the influence of relevant variables on channel intermediaries'