✦ LIBER ✦
How customers think: essential insights into the mind of the market. Gerald Zaltman. Harvard Business School Press, Boston, MA, 2003. No. of pages 368. ISBN 1-57851-826-1. Price $29.95
✍ Scribed by Laura A. Brannon; Sweta Kannan
- Publisher
- John Wiley and Sons
- Year
- 2004
- Tongue
- English
- Weight
- 30 KB
- Volume
- 18
- Category
- Article
- ISSN
- 0888-4080
- DOI
- 10.1002/acp.1056
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