How customer satisfaction with respect to price and quality affects customer retention: an integrated approach considering nonlinear effects

✍ Scribed by Steiner, Winfried J.; Siems, Florian U.; Weber, Anett; Guhl, Daniel

• Book ID: 121596517
• Publisher: Springer-Verlag
• Year: 2013
• Tongue: English
• Weight: 538 KB
• Volume: 84
• Category: Article
• ISSN: 0044-2372
• DOI: 10.1007/s11573-013-0700-6