How Creativity is Changing China

✍ Scribed by Li Wuwei; Michael Keane; Hui Li; Marina Guo

• Publisher: Bloomsbury Academic
• Year: 2011
• Tongue: English
• Leaves: 158
• Category: Library

✦ Synopsis

The question Professor Li Wuwei investigates is not 'whether' creativity is changing China - but 'how' creativity is changing China. The outcome will have a profound impact on how China develops and its economic role in the world.
Creative industries maintain and protect historical and cultural heritage, improve cultural capital, and foster communities as well as individual creativity. This leads to the improvement of cultural assets of cities, the establishment of city brands and identity, the promotion of the creative economy, and overall economic and social development. In this context, creativity is changing China forever.

✦ Table of Contents

Cover
Half-title
Title
Copyright
Contents
List of Illustrations
List of Tables
Editor's Introduction
The Power of an Idea
The Creative Industries come to China
A Changing China
Foreword
Preface
Acknowledgements
Introduction
How is Creativity Changing China?
Chapter 1: China's Creative Power
China's Creativity on the World Stage
Made in China
Created in China
The Creative Economy
Creative Industries in China
The Age of 3G
China's Creative Enterprises
Smiling Curve
Cultural Productivity
Industrial Competitiveness
Soft Power
Chapter 2: The Transformation of China's Economy
The Issue
Creative Industries in the Economic Crisis
Creativity and Innovation
Intellectual Property (IP)
Risks and Benefits
Creative products are uncertain in terms of demand
Creativity is easy to copy
Cultural products do not have physical forms
There is uncertainty in technology, process and market acceptance
The phenomenon of shanzhai
Innovative Nation
The Way to Economic Growth
Industries without Boundaries
Transformation of Economic Development Mode
Resources transformation
Value upgrade
Structural optimization
Market expansion
Policy Suggestions
Chapter 3: Changing Development Concepts
Integrated development
Beyond Cultural Industries
Creative Industries vs. Traditional Industries
Concept of Value Innovation
From product innovation to value innovation
From use value to symbolic value
From the Red Ocean to the Blue Ocean
Concept of People-oriented Development
From economic growth to economic development
From object resources to subject resources
From working hard to working happily
Creative talents
Chapter 4: Changing the Approach to Value Creation
The Value System of Creative Industries
Core industries
Supporting industries
Related industries
Merchandising industries
The Value Adding of Creativity
From Cultural Resources to Business Resources
Creative Tourism
The multi-dimensional integration of resources
The creation of future cultural heritage
Guiding and creating consumer trends in tourism
The expansion and extension of the industrial chain to improve the overall value of a region
New Values of Creative Tourism
Expanding the 'spatial chain': cross-regional joint development
Shaolin Culture and Innovation in the Performing Arts
Creative Agriculture
Chapter 5: The Creative City
Urban Revitalization
The Cultural Context of the City
The City Brand
The Structure of Urban Space
Creative Clusters
Activating artistic inspirations: organic space driven by creativity
Creating economic value: enterprise clusters that focus on cost
Social attributes: urban cultural districts with historical significance
Opportunities for Creative Industries in Urban Transformation
Promotion of Sustainable Development of the Urban Economy
Creativity in China
Beijing
Shanghai
Shenzhen
Hangzhou
Guangzhou
Chengdu
Chongqing
Wuhan
Xi'an
Nanjing
Chapter 6: Towards a Creative Society
The Evolution of Creative Communities
The Creative Community
The Creative Society
Tolerance
Social Capital
Consumer capital
Education capital
Non-profit organization capital
Gross National Happiness (GNH)
Lifestyle
Quality of Life
Employment
Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z