✦ LIBER ✦
How can a shareholder value approach improve marketing's strategic influence?
✍ Scribed by Bryan A. Lukas; Gregory J. Whitwell; Peter Doyle
- Book ID
- 117320015
- Publisher
- Elsevier Science
- Year
- 2005
- Tongue
- English
- Weight
- 243 KB
- Volume
- 58
- Category
- Article
- ISSN
- 0148-2963
No coin nor oath required. For personal study only.