✦ LIBER ✦
How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention
✍ Scribed by Rebecca K. Ratner; Dilip Soman; Gal Zauberman; Dan Ariely; Ziv Carmon; Punam A. Keller; B. Kyu Kim; Fern Lin; Selin Malkoc; Deborah A. Small; Klaus Wertenbroch
- Book ID
- 106454842
- Publisher
- Springer US
- Year
- 2008
- Tongue
- English
- Weight
- 198 KB
- Volume
- 19
- Category
- Article
- ISSN
- 0923-0645
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