The character of a corporation : how you
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Robert, Goffee
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Fiction
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1998
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New York : HarperBusiness
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English
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xvii, 237 pages : 25 cm;"In The Character of a Corporation Rob Goffee and Gareth Jones draw on fifteen years of research and consulting with high-profile companies such as Unilever, Polygram, Heineken, and Johnson & Johnson to present a powerful methodology for assessing and transforming one's corpo