How a Massachusetts Soda Fountain Became an American Icon: A History of Howard Johnson's
✍ Scribed by Anthony Mitchell Sammarco
- Publisher
- The History Press;Arcadia Publishing
- Year
- 2013
- Tongue
- English
- Weight
- 1 MB
- Category
- Fiction
- ISBN
- 1609494288
No coin nor oath required. For personal study only.
✦ Synopsis
Howard Johnson created an orange-roofed empireof ice cream stands and restaurants that stretched from Maine to Florida andall the way to the West Coast. Popularly known as the "Father of the FranchiseIndustry," Johnson delivered good food and prices that brought appreciativecustomers back for more. The attractive white Colonial Revival restaurants,with eye-catching porcelain tile roofs, illuminated cupolas and sea blueshutters, were described in Reader 'sDigest in 1949 as the epitome of "eating places that look like New Englandtown meeting houses dressed up for Sunday." Boston historian and author AnthonyM. Sammarco recounts how Howard Johnson introduced twenty-eight flavors of icecream, the "Tendersweet" clam strips, grilled frankforts and a menu ofdelicious and traditional foods that families eagerly enjoyed when theytraveled.