𝔖 Bobbio Scriptorium
✦   LIBER   ✦

HOUSEHOLD PRODUCTION: A CULTURAL AND CROSS-NATIONAL VIEW

✍ Scribed by GEORGIANNE BAKER


Book ID
111137048
Publisher
John Wiley and Sons
Year
1980
Tongue
English
Weight
863 KB
Volume
4
Category
Article
ISSN
1470-6423

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## Abstract This research aims to develop a framework of consumer–brand relationship by taking an experiential view. In this article, the authors report a cross‐cultural comparative study that was conducted on a sample of real consumers at coffee chain stores in Shanghai, China, and Taipei, Taiwan