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Hotels and the businesswoman: a supply-side analysis of consumer dissatisfaction

✍ Scribed by Nicola Foster; David Botterill

Publisher
Elsevier Science
Year
1995
Tongue
English
Weight
533 KB
Volume
16
Category
Article
ISSN
0261-5177

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This paper presents INVORMAT, a method developed to enable the construction of consumer information material which meets the information need of the consumer and complements the information supply which already exists in a market. To this end, the information needs of consumers are ascertained on th