Visceral and cognitive levels of credibi
✍
Jason Holmes; David Robins
📂
Article
📅
2008
🏛
Wiley (John Wiley & Sons)
🌐
English
⚖ 136 KB
## Abstract In thinking about the impact of social computing and Web 2.0 trends affecting information seekers (and the professionals who help them), the age‐old problem of determining credibility in an authorless environment again comes to the fore. First impressions are key for web page content. R