β Scribed by Eyal, Nir; Hoover, Ryan
No coin nor oath required. For personal study only.
How do successful companies create products people canβt put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Modelβa four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive βhook cycles,β these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyalβs years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founderβnot abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
β’ Practical insights to create user habits that stick.
β’ Actionable steps for building products people love.
β’ Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
"Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."
- Matt Mullenweg, Founder, WordPress
"Nir's work is an essential crib sheet for any startup looking to understand user psychology."
- Dave McClure, Founder 500 Startups
"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user."
- Andrew Chen, Technology Writer and Investor
"You'll read this. Then you'll hope your competition isn't reading this. It's that good."
- Stephen P. Anderson, Author of "Seductive Interaction Design"
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review , The Atlantic , TechCrunch , and Psychology Today.
To learn more or to get in touch with Nir, visit nirandfar.com
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