𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Holiday users of the Internet — ease of use, functionality and novelty

✍ Scribed by Chris Ryan; Ulhas Rao

Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
124 KB
Volume
10
Category
Article
ISSN
1099-2340

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

This study is based upon a sample of 517 international visitors to New Zealand. It suggests that Internet usage is based upon perceived usefulness and ease of system use. Of additional importance is user confidence about system security. Functional issues of purchasing seem to take priority over information search as users become more familiar with web pages. An additional finding is that entertainment needs are arguably better met by other Internet functions than those provided by destination web pages. Novelty on the Net is perhaps sought from specific sources, and not from the Net generally. Implications are discussed for both measurement and marketing. Copyright © 2008 John Wiley & Sons, Ltd.

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