HLL developing new campaign for Hamam

• Book ID: 104389448
• Publisher: Elsevier Science
• Year: 2002
• Weight: 31 KB
• Volume: 2002
• Category: Article
• ISSN: 1351-4210
• DOI: 10.1016/s1351-4210(02)00722-9

✦ Synopsis

the country. It will initially manufacture Visage and Nivea Body Lotion lines as well as sunblock, liquid soaps and deodorants. The company has reportedly allocated between $20 M and $30 M for the production facility and its production capacity. The company is also a top player in the Brazilian cosmetics market, achieving a turnover of $30 M on sales of $150 M.