𝔖 Bobbio Scriptorium
✦   LIBER   ✦

History versus expectations: Increasing returns or social influence?

✍ Scribed by Franz Wirl; Gustav Feichtinger


Book ID
116886507
Publisher
Elsevier Science
Year
2006
Tongue
English
Weight
191 KB
Volume
35
Category
Article
ISSN
1053-5357

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## Abstract Consumers can process information containing social norms at different cognitive deliberation levels. This paper investigates the effect of cognitive deliberation for both descriptive and injunctive norms. The experimental study examines the consequences for attitudes and behavioral int