“Highly Recommended!” The Content Characteristics and Perceived Usefulness of Online Consumer Reviews

✍ Scribed by Lotte M. Willemsen; Peter C. Neijens; Fred Bronner; Jan A. de Ridder

• Book ID: 114695243
• Publisher: John Wiley and Sons
• Year: 2011
• Tongue: English
• Weight: 621 KB
• Volume: 17
• Category: Article
• ISSN: 1083-6101
• DOI: 10.1111/j.1083-6101.2011.01551.x