Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value

✍ Scribed by Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; Kim, Yeonshin

• Book ID: 124123948
• Publisher: Elsevier Science
• Year: 2014
• Tongue: English
• Weight: 504 KB
• Volume: 67
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2014.04.017