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Hierarchical Bayesian Statistical Analysis for a Calibration Experiment

โœ Scribed by Landes, R.D.; Loutzenhiser, P.G.; Vardeman, S.B.

Book ID
114630318
Publisher
IEEE
Year
2006
Tongue
English
Weight
149 KB
Volume
55
Category
Article
ISSN
0018-9456

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The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new p