✦ LIBER ✦
Hello, my name is awesome: how to create brand names that stick
✍ Scribed by Watkins, Alexandra
- Publisher
- Berrett-Koehler Publishers
- Year
- 2014
- Tongue
- English
- Weight
- 101 KB
- Series
- BK business book
- Category
- Fiction
- City
- San Francisco
- ISBN
- 1626561885
No coin nor oath required. For personal study only.
✦ Synopsis
SMILE, the 5 qualities of a super-sticky name -- SCRATCH, the 7 deadly sins -- Domains, strategies, secrets, and silliness -- Creative brief, your brand name road map -- Brainstorming, how to be an idea machine -- Name review, 12 rules for building consensus -- Name changes, pros and cons.;"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
✦ Subjects
BUSINESS & ECONOMICS -- General