Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning

✍ Scribed by Elison Ai Ching Lim; Swee Hoon Ang

• Book ID: 116618115
• Publisher: Elsevier Science
• Year: 2008
• Tongue: English
• Weight: 178 KB
• Volume: 61
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2007.06.004